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Key Takeaway:
Empiraa, a fast-growing strategic planning platform, scaled its development team with Teamified to accelerate product growth without compromising on quality. By tapping into global talent, they overcame resource limitations, moved more quickly, and kept costs under control.
Empiraa , founded by Ash Brown in 2021, is a white-label platform designed to automate and simplify business strategic planning. The company set out to replace fragmented tools such as spreadsheets and documents with a single, centralised solution that could support businesses managing complex initiatives.
As Empiraa grew, the challenge became clear: delivering a scalable, flexible platform that could adapt to different business models while maintaining a seamless user experience. Balancing customisation with simplicity was critical, especially as customers relied on the platform to execute and track strategic priorities across teams.
To succeed, Empiraa needed a solution that could unify strategy execution, improve collaboration, and scale alongside its customers. Overcoming these challenges was essential to helping businesses move away from disconnected processes and toward a more structured, data-driven approach to strategy management.
As Empiraa began scaling its platform, Ash recognised that relying solely on in-house resources for development was slowing execution. Many businesses in Australia hesitate to invest in external support, opting instead for a DIY approach. They often avoid investing in people and tech to address efficiency issues, even though it may be more effective in the long term to do so.
Initially, Empiraa partnered with a Melbourne-based company, TeM Group , to build its platform. However, as the business grew, they needed a different approach – combining local expertise with outsourced staff to accelerate platform development, enhance operational efficiency and save on labour cost. Ash understood the urgency of scaling efficiently, and made sure time and budget were spent effectively by leveraging the right tools and resources to accelerate growth.
Like many startups, Empiraa needed to balance quality and speed, while optimising costs.
As development progressed, Empiraa integrated their local and outsourced staff, including their one standout hire from Teamified, Swati, a software engineer, who dramatically increased their speed of execution for development.
With her strong technical expertise in Angular and proven track record, Swati immediately became integral to Empiraa’s development team, delivering high-quality work at a fraction of the cost of hiring talent in Australia.
The successful integration of Teamified encompasses several key points:
ctionality and development speed.Teamified has been a game-changer for Empiraa’s growth and remains to be a valuable outsourcing partner, providing the skilled talent and operational support they needed to scale efficiently. With a strong foundation built on strategic execution and extraordinary talent, Empiraa is well-positioned for continued growth.
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